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| Marketing Your Home |  |
| In deciding to put a property on the market, a seller is always concerned about choosing the right real estate agent.
It is every seller's nightmare to sign an exclusive listing with a Realtor®, only to find that once the listing is signed, the broker does little to actively promote
the home on the market. Patsy understands these concerns, and pledges to provide enthusiastic and effective marketing that will sell your home for the best price in the shortest possible time.
Check out Patsy's Marketing Guarantees below:
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| Patsy's Marketing Guarantees |
| Patsy guarantees top-quality service for your listing, from the intital contact through the final closing. Specifically, you are guaranteed: |
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| Before taking the listing, Patsy will: |
- Provide an accurate CMA,
a thorough and accurate Market Analysis to help you determine the best asking price
- Provide a home enhancement consultation,
helping you to "stage" your home to perfection
- Provide an improvements analysis,
letting you know what minor improvements will be cost effective, improving your "bottom line"
- Provide contractor referrals,
putting you in touch with reputable, reliable contractors to make any small repairs or improvements for a fair price
- Obtain detailed information and photos
for your property, to enable him to highlight all the best features of the property, both in written advertising and in full-color photos
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| Once you have listed, Patsy will: |
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Place your yard sign,
using the distinctive Keller Williams sign
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Add a "24-hour info" number to the sign
enabling prospective buyers to get full details about your property, 24/7
- Add flyers
to an "Info Tube" attached to the sign (if allowed)
- Provide a "Talking House"
enabling prospects to hear more details about your home
- Place the home in the MLS,
or Multiple Listing Service, so that other agents are able to bring their buyers
- Add a secure "LockBox"
so that other agents can easily access the property for their buyers
- Create full-color brochures
with property details, and place the brochures prominently on display in your home
- Market agressively on the Internet:
Your home will be listed with detailed information and color photos, on the following websites:
- www.5054MyHome.com
- www.NewMexicoBroker.com
- www.Realtor.com
- www.KWAlbuquerque.com
- www.KW.com
- www.SWMLS.com
- www.TownOnTheMap.com
- Other specialty websites, as appropriate, including:
- Provide "Featured Listing" placement
- Provide Virtual Tours
of your home on various websites above
- Advertise in specialty publictations,
as appropriate. Some examples include:
- Horseman's Voice for horse properties
- Farm and Land for country properties
- Unique Homes Magazine for luxury homes
- Provide printable brochures
for online advertising
- Provide Open Houses,
encouraging prospective buyers to visit in a 'no pressure" atmosphere
- Provide Realtor® Tours,
complete with flyers and refreshments, to encourage other agents to view your home
- Provide regular feedback
on the marketing of your home, including:
- Written marketing Activity Reports
- Feedback on showings
- Feedback from Open Houses and tours
- Follow up daily on phone and email leads
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| Once under contract, Patsy will: |
- Negotiate offers,
to help you obtain the best contract and avoid common pitfalls during escrow
- Act as your liaison
with the other agent, the mortgage lender, title company, surveyor, appraiser, homes inspectors, etc.
- Provide professional referrals
for title closers, attorneys, real estate agents in your destiation state if you are relocating, etc.
- Arrange and schedule
home inspections, appraisals, and repairs
- Provide contractor referrals
to plumbers, carpenters, electricians, etc., for any required repairs
- Join you at closing,
to check that all paperwork is correct and to anser any last-minute questions
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